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I detta avsnitt gästas vi av professor Karin M Ekström och pratar om forskningsarbetet som bedrivs vid Högskolan i Borås och om boken Marketing Fashion, om mode, modets makt i dagens samhälle och den roll som marknadsföring och marknadsförare spelar.

Programledare: Patrik Wermelin

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Programledare: Patrik Wermelin

TEX!Talk - Med Karin M Ekström, professor Högskolan Borås

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